Press Release
An airline, a meeting consultancy and a golf school... Why?
The James Andrews School of Golf is one of Britain's premier residential golf schools, based in Sedlescombe in the southeast of England. The head of Sales and Marketing at the School is David Wicks, who last year brought out a team of Sussex U14 golfers to the island to compete against a team comprising local players, as well as rising stars from Belgium, Germany and Malta.
Plenty of local enthusiasm for the project attracted two key sponsors for the event: Air Malta and a local free conference venue finding company with international connections, Business Meetings Malta (BMM).
BUSINESS SYNERGY
Between the three businesses it was quickly apparent that there were common interests and mutually beneficial contributions each entity could make.
Malta, with its large annual revenue stream from tourism, realized it was in its interests to have its national airline offer attractive package deals to help entice more tourists onto the island.
Business Meetings Malta with its organizational skills and pan-European contacts meant that the logistical and mechanical details would be well taken care of, in the event that individuals, groups or corporations wanted turnkey leisure / golf packages.
The James Andrews School of Golf, meanwhile, is acknowledged as a facility that takes the already effective business of ‘live-in learning' to new levels of professionalism - managing to integrate players of all skill levels into training modules that prove themselves time and again through consistently delivering better technique, course management and enjoyment to its students.
It is a formula that - if successful - will be rolled out to various venues around the Mediterranean over 2009 / 2010.
CONCEPT
By themselves, each component business in the 3-way association has distinct product & service offerings aimed at distinct markets. By collaborating in this way the partnership has managed to make each partner relevant to the markets of the others, and forge an obvious link that has revenue potential among air travellers, businesses & event organizers, and golfers across the EU.
By breaking down such a product offering into its key components a business model quickly takes shape - the key components being Logistics (travel), Mechanics (proven organizational modules) and Content (golf coaching and/or course selection).
The concept has to meet the three criteria by which buyers will decide: price, value for money, effectiveness.
GOLF
The James Andrews School of Golf is the UK's leading residential golf school. As quoted in Today's Golfer Magazine - the UK's leading consumer golf title.
"If you are serious about learning or improving your golf, but want a fun and relaxed atmosphere in which to do it, then the golf school is the ideal place to learn.
The residential golf school courses offer carefully structured lessons and tuition from 8 fully qualified PGA professionals. With a maximum group size of 4 students, you won't get lost in the crowd. Moreover, with excellent all weather practice facilities which include 7 putting greens, 2 chipping areas and 3 bunkers. A twenty bay floodlit covered driving range plus a state of the art computer/video swing analysis centre ensure that the golf school runs seven days a week all year round."
COMMERCIAL
Other destinations in the Mediterranean are expected to begin hosting these golfing events this year - notably Sicily next - both as value-added components to the lucrative conference and incentive travel market as well as intensive packages for the golfing enthusiast. The key, though, is in having the right contacts that facilitate a sufficiently unique product offering at prices that make it affordable for the consumer and viable for the businesses that provide products and services.
For further information contact Theresa Delia at Business Meetings Malta, the free conference venue finding company
theresa@businessmeetingsmalta.com
Tel: +356 27383397
Mob +356 9947 7509